Slide archive

Archive for category: Advertising & Marketing Trends

FabCom Drinks Their Own Kool-Aid: Integrated Dynamic Messaging

05 Jan
January 5, 2012

This year we at FabCom sent out our holiday cards in the form of direct mail and HTML, both with corresponding PURLs.  Staying true to our core methodologies, all communications were cross-channel, dynamic and integrated.  And of course… we tracked our results in real time.  All was accomplished through the use and integration of a […]

Google Finally Publishes a Mathematical Equation for ROI

30 Dec
December 30, 2011

Love the fact that Google put together a value equation that allows its customers to use predictive analysis and GAAP accounting principles to demonstrate ROI for online marketing.  Finally!  It just makes sense to document and demonstrate the marketing ROI for continued investments. We should also note – of course Google would put together the […]

Personalized Ads, Starring You

02 May
May 2, 2011

The best, most influential pitchman (or pitchwoman) to persuade people to buy a specific brand is very likely…you. It’s the ultimate form of dynamic one to one marketing, where you are the star of your own commercials. Envision it—an ad where you (or a digital likeness of you) is drinking Coke or using Tide laundry […]

An Important Difference between Website Optimization and Traditional SEO

25 Mar
March 25, 2011

A common complaint we hear from prospective clients is, “I hired a firm to get my website better noticed, but after I spent a fortune, my site is still on the third or fourth page of every defined keyword search.”

As many have learned, it is both time- and money-consuming to try and put an SEO crutch under an existing, under-performing website. We find that it is exponentially more productive and much less expensive to build the right website to begin with. A remodeled website will never be able to perform as well as one built from the ground up to include all the programming, formatting and strategy to excel in today’s hyper-volatile SEO competition. Even a new website built by most firms today may not perform well if it doesn’t include the platforms required and the unique methodology as well as the right technology to leverage your brand online and offline, cross-channel and cross-media.

Real-Time Dynamic Database Marketing

11 Mar
March 11, 2011

What’s better than one buzzword? Three or four strung together . . . Right?

In this case, they actually carry significant specific meaning and your understanding could very well impact your company’s future marketing success and ROI.

Database Marketing

Means generating customer or prospect contact information from a database in order to send promotional offer. The message may or may not be personalized.

What Exactly is Neuromarketology?

03 Feb
February 3, 2011

Neuromarketology is an emerging field of marketing that studies the reactions driven from the core brain based on the exposure to specific marketing messages, imagery and timing.  It’s the science of knowing each of the target audience’s emotion connection points and methodology of configuring marketing messages to connect the brand attributes with each stakeholder in […]

Neuromarketology Gets National Traction

26 Nov
November 26, 2010

Automated one to one marketing is MUCH more than nurturing, scoring and directing leads. One to one marketing is hyper-segmentation of target audiences combined with an automated creative/production system that delivers the right message to the right person, at the right time, on the right platform to optimize recipient relevance and therefore, ROI. The methodologies […]

Is Your One-to-One Marketing Passé?

26 Nov
November 26, 2010

By Cyd Peroni PaperSpecs talked with Brian Fabiano, founder of FabCom, an Arizona-based strategic integrated marketing agency, about his recently published book Neuromarketology: Harness Converging Technologies and Diverging Audiences to Create Dynamic One-to-One Marketing and Astonishing ROI. Naturally, our first question was, “What is Neuromarketology?” The author defines it as the science of knowing each […]

From the Laboratory Directly to Your Bottom Line

18 Nov
November 18, 2010

On the leading edge of marketing, neurology labs have been abuzz with studies on how the human brain responds to marketing and the possibilities for what is now being called neuromarketing. While neuromarketing is a new and powerful concept, it’s not the complete answer to marketing success. What has been lacking is the systematic application […]

Neuromarketology Reveals Roadmap for Revolutionary Marketing ROI

16 Nov
November 16, 2010

SCOTTSDALE, Ariz. – (November 8, 2010) – In today’s tumultuous marketing landscape, the tried and true is obsolete.  In response, you can chase the latest trend, or find the comprehensive roadmap that reveals not only near-term opportunities, but the keys to long-term market share dominance.  In Neuromarketology: Harness Converging Technologies and Diverging Audiences to Create […]

One to One, Cross Media Marketing Communications are Rapidly Evolving

31 Aug
August 31, 2010

Posted at in response to a post from Shelley Sweeney, VP/GM, Xerox Corp. Graphic Communications Business Group Service Bureau and direct Marketing Segment. Shelley’s original post covered personalized communications from the perspective of the printing industry. I wanted to be sure that all readers of this blog really understand the capabilities that are evolving […]

Compete With the Big Dogs: Marketing Strategies for Small Businesses

01 Mar
March 1, 2010

For small and medium-sized businesses, marketing has never posed a bigger challenge. The economic downturn has forced deeper cuts in already limited budgets. Add to that the splintering of traditional media channels and audiences, and you’ve got a huge challenge on your hands. How do you reach your audience in the most efficient manner possible? […]

The Leading Edge of One to One Marketing

10 Oct
October 10, 2009

FINALLY! An Organization for Those on the Leading Edge of Marketing is an alliance of industry leaders, early adopters and power users promoting education and advances in cross-platform marketing driven by technology integration between divergent platforms. The purpose of this users’ group of content owners and content-generating organizations is to advance one-to-one, integrated, cross-platform […]

Neuromarketology – A Book Dedicated to Neuromarketing

10 Oct
October 10, 2009

FabCom announces the upcoming publication of Neuromarketology, Harness Converging Technologies and Diverging Audiences to Create Dynamic One to One Marketing and Astonishing ROI, a book on contemporary marketing methodologies by Brian Fabiano. For the first time, Neuromarketology brings together the leading developments in the evolution of marketing and advertising. While many in marketing struggle to […]

FabCom Gets Some Ink

10 Oct
October 10, 2009

FabCom was featured in a recent article in GATFWorld, a highly-respected professional journal published bimonthly by Printing Industries of America (PIA)/ Graphic Arts Technical Foundation (GATF). The article highlighted a cross-media, one-to-one marketing initiative FabCom completed for the University of Advancing Technology (UAT). The initiative included two leading content management innovations which anticipate the links […]

Scottsdale Agency Revolutionizes Website Navigation

18 Sep
September 18, 2009

Fabiano Communications (FabCom) has launched a new interactive website which provides industry-leading breakthroughs in website interaction, navigation and one-to-one intelligence. “We have created hundreds of websites since we launched our own, and fortunately, due to smart innovative use of technologies available at the time, we were able to continue to grow as a top ten […]

Phoenix Business Journal Names FabCom Choice Agency

01 Sep
September 1, 2009

Phoenix Business Journal’s 2009 Book of Lists named FabCom the winner of the agency choice award for its creative print advertisement. The ad represented a profile image of a man divided in half. One side was a picture of a tattooed, motorcycle-like man. The other side was a corporate man in a suit. The headline […]

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