FabCom Gets Some Ink

10 Oct
October 10, 2009

FabCom was featured in a recent article in GATFWorld, a highly-respected professional journal published bimonthly by Printing Industries of America (PIA)/ Graphic Arts Technical Foundation (GATF).

The article highlighted a cross-media, one-to-one marketing initiative FabCom completed for the University of Advancing Technology (UAT). The initiative included two leading content management innovations which anticipate the links a user will want next based on historical views and use patterns.

FabCom also integrated a fulfillment engine to deliver targeted messages in real time on a one-to-one basis. UAT’s goal for the cross-media initiative was to increase online student enrollments by 20%. This goal was significantly surpassed with online enrollments reaching a remarkable 29% average growth rate.