While many in marketing struggle to figure out how to balance traditional message and media approaches with the recent developments in neuroscience and marketing technology, Brian, a 20-year industry veteran provides the answers in easy-to-understand language. From neurological insights about how the brain responds to marketing, to more effective branding and positioning, to sophisticated, cross-channel integrated marketing systems, Neuromarketology reveals the secrets to success in the new world of marketing in the Internet age. Neuromarketology will be published in the summer of 2010.
FabCom announces the upcoming publication of Neuromarketology, Harness Converging Technologies and Diverging Audiences to Create Dynamic One to One Marketing and Astonishing ROI, a book on contemporary marketing methodologies by Brian Fabiano. For the first time, Neuromarketology brings together the leading developments in the evolution of marketing and advertising.