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For two decades, we've led the pack when it comes to creating integrated, multi-channel marketing that really works. We deliver innovations from the convergence of business, segmentation marketing and creative strategies, combined with leading-edge technology. Plus, we're the first in our industry to offer our clients a guarantee of results.
Online or off line, we're here for you. We apply our creative and innovative thinking to every platform of traditional and new media. Our comprehensive dynamic marketing communication services include research, strategic planning, design development, campaign implementation and more. We supplement our hybrid strategic process with the inventive application of leading-edge technology. Then, we combine this with our deep experience to produce exceptional results – guaranteed results – for our clients.
One of our strengths, strategic planning is often a forgotten element of marketing, often resulting in disappointing results and wasted budgets. When you work with us, your results are guaranteed. We combine masterful strategic planning and dynamic segmentation capability with efficient one to one marketing campaign implementation to yield on-target results. This ensures your budget is utilized for best ROI.
We voraciously analyze millions of megabytes of data to develop confident projections regarding campaigns and target audiences segmentations. We go the extra mile. We turn over every stone to ensure the dynamic marketing campaign is right on point with your target audiences and their primary influencers.
More than just a name, logo, slogan, and design – we provide an everlasting identity for your company. It's the foundation of successful personalized marketing. Brand building must be hyper-relevant to your targets. Emotional connections between your brand/products/services and your target audiences are what will help your one to one key messages become synonymous with your name and vice versa.
The right corporate identity, properly executed, can propel your organization both externally and internally and become your engine of brand growth. We effectively establish your corporate "personality," based on your foundational brand, with design and dynamic messaging tactics including naming, corporate identity, color, typefaces, and other supporting devices.
We communicate your brand to your audiences via print, interactive, direct mail, one-to-one messaging – online and off line, mass media, niche media, industry niches, viral marketing, public relations, broadcast, all via world-class automated marketing methodology and technologies.
Choices here are exploding exponentially. We have solid cross-media expertise with every platform, traditional and new. With the convergence between the interactive platforms and traditional media choices, it takes a seasoned team of specialists to keep your advertising on target and relevant to maximize the audience reach at the lowest cost.
Outlets and platforms for PR have also exploded recently. We will create relationships with the most accurate media outlets for your brand and we know what they need to hear. Social media is the new PR – we can lead your company to the right social interface for the entire world to talk about your brand.
Let's face it – the best cross-channel marketing campaign in the world will fall flat on its face if it has not been configured to integrate with your sales efforts and culture. We excel at precisely combining dynamic, individualized marketing strategies with sales force tactics and then automating them through CRM integration.
Our experience in developing dynamic and integrated customer relationship and sales management systems means your salespeople have all the tools, materials and information they need, when they need them, to optimize prospecting and sales activities. We pay particular attention to integrating the sales force automation system, corporate CRM and lead call center throughout your organization as a single, customer-centric initiative.
We align all marketing initiatives in an integrated system that generates leads and then nurtures them effectively to ensure both sales conversion and unprecedented sales support. This includes your call center which can be exponentially more successful when plugged into the dynamic comprehensive campaign we create.
Since 1992, we have been building online brands and winning awards for top online marketing success stories. We'll finally empower you to take full advantage of your online brand with just the right technology, strategy and methodology to build sticky web brands that convert.
Are you ready to step into the future of marketing? Want to stop shopping cart abandonment in its tracks? Drive repeat purchases and increase loyalty? Do you want to pick a needle out of a hay stack, find your best customers among the masses and then communicate to them with highly personalized multi-channel marketing? We can create maximum results with the exact delivery and timing of hyper-relevant messaging. The data is correlated with the correct segmented audiences with perfectly timed and placed one to one messaging. Purchases increase; loyalty soars.
We consider ourselves experts in the area of one to one marketing. By combining skills in data mining, technology-driven distribution of messaging, strategically-propelled creative and decades of experience, we can literally speak to each of your customers and prospects individually and hyper-relevantly, on the platform that they prefer – no matter what it is – in order to deliver the right message, at the right time, in the right place, to optimize purchase influence.
We'll show you how to painlessly mobilize your siloed data, then feed it in real time into customer-centric databases to sift the golden nuggets within your audiences. Stop paying for your leads over and over again, and, instead, build and farm your own leads consistently and efficiently. We are one of the leading experts in the country in this emerging area of dynamic marketing.
Our premium and incentive specialties (consumer, business, sales and employee) are viral and can be integrated into your sales funnel to ensure the tactic creates the results you deserve.
Logistically complex, events can drain a company's resources and still fail to achieve the desired goals and objectives. We take the nightmare off your hands and help you meet and exceed your goals.
Facebook? Twitter? MySpace? LinkedIn? Blog? YouTube? Radio? Television? One to one? Rich Media? Leaderboard? Skyscraper? Print Ad? Street Feed? Digg? Delicious? Flickr? Yeah, we're all over it.
The key to success in 21st century marketing is to deliver the right message to the right person at the right time and in the right format/place or channel; all while reporting with real-time custom marketing dashboards so you can tell what's working and what's not. We've got you covered – across every media type and technology platform.
Successful e-commerce today requires a lot more than just a website and an email address. With a myriad of elements to consider, we help ensure that your site is intelligently optimized so your prospects find you first and come back for more.
Custom analytics allow you to see the impact of any dynamic marketing initiative in real-time from your desktop. Just pop open a report and see how many prospects have responded to each of your marketing activities, how many customers made an add-on purchase today, or better yet wouldn't it be great to know exactly the ROI on each and every ad you place online or offline? Our real-time dashboard reporting and custom analytics are so effective in optimizing your marketing initiatives that once you use them, you'll wonder how you ever implemented a campaign without them.
FabCom is an integrated strategic marketing firm specializing in cross channel 1 to 1 advertising, PR and brand building with clients throughout the United States. Our multi-channel marketing process is driven by strategy and segmentation. The result is effective, high-impact individualized marketing and advertising that costs less to implement because it has the focus and structure to penetrate the target market and motivate specific actions. Our strategic, research-oriented approach to marketing, advertising and public relations has enabled us to conceive and implement numerous highly successful national and regional campaigns. We know how to influence multi-dimensional audiences, with hyper-relevance to take specific actions that will achieve quantifiable dynamic marketing goals. This ability and our strategic approach provide the confidence which lead us to become the first major agency in the country to guarantee the results of marketing plans and campaigns that we develop. This lowers your risk and ensures your success.
Transaction/trigger/database marketing is the future of marketing and here at FabCom, we're pros at it. Often, a specific event will trigger the need or desire for your type of product or service. Many times the triggering event can be a lifestyle event, e.g. birth of a child, marriage, purchase of a home, graduation and so forth. For other customers, the triggering event can be a transaction they make at your store or website or a canceled order or failure to renew. For others, it may be a cross sale of other items offered that match the target's initial encounter with the company. Predicting and estimating trigger events will enable you to plan the timing of your one to one marketing activities to reach your prospective customers when their need or desire for your product/service is at its peak. The result? More effective, successful efficient and dynamic marketing.
As business, entertainment and socializing continue to move online, it is becoming more and more challenging to effectively advertise and personalize marketing to customers. The increasingly fragmented media landscape requires more innovation in approaching customers. But you can't rashly abandon traditional outlets in favor of new media. You must be smart about reaching your target audiences by utilizing all forms of available, relevant media to engage customers. According to a recent study, 89% of people regularly/ occasionally research online before buying offline, yet only seven percent of retail sales occur online. It is clear that online advertising is fundamentally changing the way consumers shop. We are moving toward a blended advertising model which integrates online and offline activity. It's no longer simply what a brand says to us, or how it infiltrates our lives; it's about being hyper-relevant and useful, and available when and where we need it. Put simply, changes in media consumption mean that the future of advertising and marketing will depend as much on experiences and dialogue as direct messaging. As research heavy consumers engage with your products online, you can influence their eventual in-store purchase. "Integration" no longer simply applies between brand and media; it's about creating experiences and connecting brands with customers through informative websites that provide customers with ways to engage at a deeper level with your brand and your products, more efficiently and with greater results across all media.
We don't rely on only one type of data; we compare and analyze a wide variety of data sets to get a better, more reliable, projectable picture of target audiences' segmentation and how to communicate to them one to one. No one can ever know what 100% of a target audience needs and desires, but our research, market segmentation and experience allow us to know how to communicate dynamically to persuade and influence 100% of your target audience. We establish a true emotional connection with those you want to influence by utilizing data and science to select the best methods, hyper-relevant messages and modalities to communicate persuasively with any target audience. It seems like mind reading, but there is a wealth of hard science behind our well-honed capabilities. Effective, efficient individualized marketing communication requires knowing where to find the target audience and then, how to speak to them. Where do they congregate so I can communicate with many of them at a relatively low cost? What are their hot buttons likely to be for a particular type of marketing? Another key to our success for clients is that we also know how to find your target audiences' secondary influencers and communicate effectively with them to move the audience to action.
If you fully implement your strategic marketing plan as we recommend, and you do not reach our agreed-upon objectives, we will refund 100% of the fee for the marketing plan.
There is no fine print. We really mean it – if you don't reach your marketing plan's objectives, we'll make it right or you get a full refund of the plan fee.
On the Leading Edge of Brain Science When a particular marketing challenge warrants it, we also use a number of leading edge technologies in the field of neurology. This "brain science" or as some say, "neuromarketing," when combined with our other data, allows us to confirm our confidence in strategic recommendations by knowing your customers' minds – literally. The three leading edge modalities in the field of neuromarketing are brain scans (to show blood flow within the brain), and quantitative electroencephalography (QEEG), the latest development of the more familiar EEG, which measures electrical brain activity. A form of magnetic resonance imaging is also used to measure activity within the brain. By monitoring a segmented subject's response to various stimuli and questions, we can acquire a better understanding of how your customer thinks and reacts to products, services and marketing communications. This ensures the hyper-relevance of the messaging we create. By studying activity in the brain, Neuromarketing combines the techniques of neuroscience and clinical psychology to develop insights into how people respond to products, brands, and advertisements, and how they make decisions about them. "The big breakthrough," says Brian Fabiano, author of Brain Branded, The Science of Neuromarketology, "is understanding the role that emotion plays in rational decision-making." Previously, economic decisions and in particular, the perception of economic benefits, were assumed to be governed by the frontal cortex, the section of the brain in which rational thought occurs. Today's technology reveals this was only partially correct. While scientists have determined that evaluations of long-term economic rewards are indeed processed by the rational brain, perceptions of short-term rewards -- impulse purchases -- are actually governed by the limbic system, the "reptilian" sections of the lower brain where emotions are processed. So in the context of a sales pitch, or any other marketing communication, emotions come first. There are still some skeptics when it comes to the whole field of neuromarketing, but our experience is that, when combined with other metrics and data, it can help us deliver very successful and dynamic marketing results for our clients.
Once we have determined the demographic and psychographic segmentation of your target audiences, we look at sociographic variables to fine-tune our understanding of your customers, establish hyper-relevant marketing, and optimize our communication with them.
In today's market, it is no longer good enough to plan and execute marketing communications based simply on broad age and era similarities in beliefs, values and expectations. We have to dig deeper to define meaningful market segmentations. Without more information, how can you explain or respond to the fact that, for example, two 60-year-olds can have diametrically opposed perceptions on some issues and products. In times only recently past, it was enough to differentiate your marketing communications simply based on the target audiences' ages. The familiar categories below served marketers well in terms of knowing the when, what, how and why of communicating persuasively with each broad segment.
Fortunately, we now can use psychographics and sociographics to supplement the general marketing communications direction of broader age and era demographics. In addition, we analyze and account for environmental and other external factors which may affect communication with your target audience. By further segmenting the broad age categories, we can communicate more relevantly by analyzing and understanding social status, group interaction and buying habits. This analysis allows us to think of your customer in very concrete terms, and in great detail. We can know almost everything about this person: what turns them on; what turns them off; which terms catch their attention; what holds their attention; and what makes them tune out. In short, because of our research and experience, we know how to communicate one on one, persuasively, engagingly and hyper-relevantly with any target audience.
The "Hispanic market" is far more nuanced than marketers might expect. It is segmented by many factors, including culture, the length of time individuals have been in this country and the level of Hispanic population in a geographic area. While many Latinos speak some Spanish at home, each of the more than 20 countries of origin for U.S. resident Latinos has its own dialect and cultural nuances.
Marketing successfully to the Hispanic market may require many different iterations of one to one marketing materials. Images, copy, layout, even colors differ from one to the other in order to resonate credibly and connect emotionally with each sub-group. The objective is to connect with your cultural audiences. Simple translations alienate your audience, showing them that you do not understand them.
Nexos is the only agency that both understands the subtleties and dynamics of successful Hispanic marketing strategy and, has the advanced, proprietary technology to create the needed range of culturally significant, cross media, segmented communications cost-efficiently. Our cross-platform, real-time database methodology can automatically facilitate the subtle creative changes necessary from one Hispanic target sub-group to the next, to deliver hyper-relevant marketing messages whether in print, online, broadcast or any other media.
Miguel Alonso has been a sought-after consultant in the planning, casting, production and post-production of Hispanic advertising campaigns in every media for more than 20 years. He speaks and translates a wide variety of Hispanic dialects. His client experience includes McKesson Healthcare, Merck Labs, Blue Cross/Blue Shield of Arizona, McDonald's, Bank of America, Mercedes Benz and many others. He is a graduate of the National Autonomous University of Mexico and studied broadcasting and communications in both the U.S. and Latin America.
Even a talented team doesn't go to the finals without vision and energy. Here's the leader who gives our team the drive to succeed. When it comes to the best interests of our clients, Brian refuses to lose. He's built more successful businesses – for himself and for clients – than other entrepreneurs twice his age. His enthusiasm and passion can light up a room but, apparently, not his wardrobe. Brian says he'll continue to wear black" until they come up with something darker."
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