Everything We’ve Wanted to Say About Design… to Our Clients Everyday

18 Apr
April 18, 2016

Just because someone can “design” something may not mean they should.

There is much the masters of craft must teach those crowned with the responsibility of learning new tech to create new capability. Fortunately and unfortunately, new tech allows the uninitiated with and about design to create.

But 99 percent of what is created fails because the new capability has not been met with the lessons of those who practice the elements of the design craft. It requires skills built long before the new tech or tool was available to learn.

Without the benefit of design experience or apprenticeship and the developed mastery skills of UX design or the physiology of progression and discovery from strategic design, new capability is destined to fail without incorporating the theory and lessons of the learned masters.

Without the balanced emphasis on the liberal arts AND the culture and tech of advancing technology, it is impossible to achieve the synthesis required for successes in today’s tech and business.
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Want to Rank in Google’s Artificially Intelligent Search? Know the Difference between Proof vs. Relevant Terms

06 Apr
April 6, 2016

One of FabCom’s higher education SEO & business analytics clients asked why we wanted to update the copy of one their degree offering pages. We explained that while the page contained plenty of keywords that are relevant to popular search topics, it didn’t contain proof terms that indicate authority on those topics. That answer led to another question, “What is a ‘proof’ term and what is a ‘relevant’ term, and why do we need them?”

I thought the answer would also be useful to our readers.

The difference between proof terms and relevant terms

Prior to our update, their Game Programming Degree page covered elements of game programming, but failed to mention the specific names of those elements. The page cited relevant topics, such as “Apple development,” but not the learned skillsets that would normally be part of a discussion about the topic of Apple development. These individual skillsets are examples of proof terms.

Continue reading “Want to Rank in Google’s Artificially Intelligent Search? Know the Difference between Proof vs. Relevant Terms” »

Marketing to the Millennial

05 Apr
April 5, 2016

“Millennial” is no longer a buzzword. In 2015, there were about 54 million Millennials ranging in age from 18-34. They account for one-third of today’s workforce according to Fortune, which is the largest generation at work. By 2025, Millennials, also known as Gen Y or those born in the ‘80s and ‘90s, will make up the majority of the workforce.

Millennials comprise a huge chunk of consumers, but not everyone understands them. We already know that marketers put a huge energy and focus into advertising towards Millennials, but have you ever truly understood what makes them tick? We know they’re smart, savvy, and super connected, but do you have what it takes to engage them? Ask yourself this:

  • What motivates them to buy and eventually be loyal to your brand over the competition?
  • What social media platform do they use and spend most of their time on?
  • What intrigues them enough to share ideas, stories and posts with their friends?
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